:Forest Folk

Recruiting has changed significantly in the last 25 years. The primary vehicle of change has been the Internet. Other driving factors are business changes and technological changes not necessarily related to the Internet. I also think we have a different type of recruiter than we did even 10 years ago.

In today’s world it is all about speed and how quickly a company can adapt to change. The professionals sought by successful businesses need to be found quickly and they need to be productive almost overnight. This adaptation to almost instant productivity expected of a new employee requires a high degree of specialization to a very specific area of expertise. Therefore, the recruiter needs a very fast way of finding professionals with the exact type of skills. It wasn’t too long ago when an employer just needed an accountant with experience in the retail industry.

Today the employer needs an accountant with retail experience, plus experience in foreign markets, exchange rates, tariffs and knowledge of specific branded automated accounting systems.

There is no time to bring the new person up to speed.

So, the pieces of the big global economic engine are becoming more sophisticated, more minute, more specialized and more interchangeable.

Now I finally get to my point. What can I bring to the table via recruiting software that will give our recruiting customers the speed and accuracy they need to find or attract these people who are becoming more and more specialized into fewer macro groups and greater micro groups?

I have looked into my rather foggy crystal ball and saw that recruiting firms with an active functioning web site might be the way of the future. I am not talking about the web sites I see today which just simply talk about what a great recruiting firm they are and provide “x” number of reasons why they can help someone’s career. Some may even post jobs and accept applications and resumes via their web site. I see recruiting web sites of the future being content driven to areas of minute specialization; i.e. not just doctors but neurosurgeons specializing in spectrography, not just commercial pilots but helicopter pilots, not just web masters but web masters with PHP and video marketing.

For right know, let us simply call this web site for recruiters an exchange where candidates of very specific skills and needs are drawn. A key emphasis of the exchange is the ability to quickly isolate very specialized and specific skills. If I know my customer base, the exchange will have to be highly customizable for each recruiting firm. Both candidates and clients will have to have the ability to interact with their own information. A lot of the information will need to be confidential and highly secure. But above all, this one to one interaction between candidate and client will be monitored by the recruiter. Wow, has the recruiter’s job changed or what!

These web sites of the future will not simply be job boards like Monster, Career Builder or Dice. These exchanges will be run and operated by people with the knowledge of very specialized skills.

The biggest change I see coming however is the ability of recruiters to market and the means with which they market to their customers and candidates. Currently this marketing is typically in the form of newsletters, emails and phone calls. The recruiting firms of the future will learn how to market through their web sites via recruiting software. No longer will the recruiter be the “headhunter”. The recruiter of the future will need to draw these people of infinite specialties to them because they will not just be found.

Right now if a candidate was to search for a position with a specific skill in Google, I’m willing to bet that not one recruiting firm would come up on the 1st page. This will change as recruiting firms learn how to add value to their web site, not just in the form of bringing employer and employee together but by offering information valuable to the specific industry; salary, latest news, trends, continuing education, etc.

I believe above all else that there is one aspect of the recruiting industry that will not change. It will always be a cottage industry of firms averaging from 1 to 5 people. One to five people can never track the geometrical growth and infinite expansion of skills. The capitol required for recruiting startup is so small that no one recruiting firm can ever become a Google, Microsoft or Yahoo. It is too easy for a startup to out compete a giant conglomerate recruiting firm in a specific area with little or no capitol investment. It will be even easier with good recruiting software.

Perhaps my last article was wrong How

BlackDog Recruiting Software,Inc.

Blog about recruiting resources
Phone: 970 349 0364

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If your business is having trouble getting over the proverbial hump, a quality CRM software system may be the key to reaching that next level. CRM stands for Customer Relationship Management, and this type of software can be an effective way to learn more about your customer base while improving the bottom line. In this article, we’ll discuss this unique business tool, and find out how CRM software system works to improve both relationships and profits.

The basic idea behind an effective CRM strategy is to learn more about the customers you currently have so that you are better able to serve them. While this sounds simple enough, the fact of the matter is that often times businesses are unaware of this information, or worse yet do not think it is important. This is a crucial error that may be costing your business hundreds of thousands of dollars every year. A quality CRM software system works to give you insight into what makes your client base tick; so that you will be able to provide them with the options that they are really looking for. How does a CRM software system work to gain such information? Let’s take a closer look.

Wouldn’t it be great if you could implement a CRM software system and see the results just roll in? Unfortunately, that is not how it works. Rather, a successful CRM system hinges on your ability to collect and gain insight into your customers through a wide variety of methods. Through marketing campaigns, phone surveys, web site traffic, and mailings, you can start to get a clearer picture as to the preferences of your customers. You can then input this data into a CRM software system, which will analyze your findings for certain patterns. The next step involves employees of your company sifting through these findings to gain better insight into what strategies to focus on next. Proper employee training is just one of the keys to a successful CRM software system. Let’s now turn our attention towards a couple more keys.

To take advantage of the benefits offered by a CRM software system, you must first have a clear understanding of your customer base. For instance, a bank will need a different strategy than say a hardware store. With different clients expecting different types of service, every business has a responsibility to identify the needs of their customer base, and then work a plan based around these needs. Secondly, it is vital that you collect as much information and insight as you can. This will increase the chances for your CRM software system to come up with an innovative and successful business model, which should hopefully increase your profit margin. Lastly, it is important that all of your employees have the proper training and belief in the capabilities offered by a CRM software system. This will help to ensure that everything is being done towards the common goal of improving customer service.

We hope that this article gives you the information needed to find out how CRM software system works. If used properly, a CRM software system can be a great asset to any company. It can stabilize current relationships while helping to build new ones. If you would like to improve your business in a multitude of ways, why not consider a CRM software system?

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